Organised by the European Travel Commission (ETC) and supported by Europa Nostra
This interactive workshop aims to showcase the value of tourism promotion to cultural heritage and how it can be effectively used as an asset for:
The workshop will feature several experts from both the tourism and heritage sectors who will engage in topical discussions with the participants in view of encouraging and facilitating further partnerships and collaboration between both sectors. Best practices from European destinations with some of the most integrated approaches to tourism and cultural heritage will also be shared, enabling participants to leave with tangible outputs.
Additionally, the workshop will build on the Barcelona Declaration, launched at NECSTouR’s conference ‘Better Places to Live, Better Places to Visit’ which addresses five key principles to ensure the sustainability of cultural heritage while also finding a balance between local communities and tourists.
This workshop is free and requires registration. The language will be English.
Please note that this workshop has a limited number of spaces available. Registration will be confirmed by ETC via email.